Remember when Hulu first came out?  When it was the darling of the interwebs, touting brand spankin’ new innovation and promises of free entertainment for all?  It’s supporters declared it as a game-changer in the future of television - a revelation that would undoubtedly make the experience of watching TV better for all involved.  While I wholeheartedly agree that Hulu could play an integral part in changing how Americans watch television, I don’t think the video-streaming platform has quite delivered on this.

It seems that Hulu possesses all the right tools but has perhaps confused the message.  It’s not about cheeky aliens running around in an evil plot to destroy the world (and your brain in the process), it’s about the power given back to the people to decide when, where and what they will be viewing.  It’s about giving people mobility rather than chaining them to a couch.  Hulu has made your television content responsive, and in turn, it is evolving into an agnostic, customizable, grossly addictive, interactive experience.

I put together this video in class to better illustrate the idea.

It goes without saying that there is still much that can be done for Hulu to further it’s cause and reach it’s full potential.  It’s on the verge of completely revolutionizing television.  But the question still remains - where do they go from here?